about
| about |
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| Founded by a group of photographers and marketing and branding professionals, Imaguine combines creativity, artistry and strategic business thinking to help companies harness the power of images to stand out from the competition. We believe that images that tell your story and support your brand should be just as unique, genuine and well-thought out as other elements of your marketing, PR and branding efforts. We believe that every overused stock photograph represents a lost opportunity to communicate in a way that will actually help your business. When companies rely exclusively on stock photography, they essentially take what is available and try to fit their message into it. We are driven by a simple idea: as tools of communication, images matter just as much as words. Sometimes more. WHY DO IMAGES MATTER? The human brain processes information presented as an image much easier and faster than as words or numbers. In an era of data deluge, when used well, images are hugely powerful marketing tools and will continue to be so. Images are processed by the right side of the brain; the area we use for recognizing emotions. Images have a unique ability to convey information, including emotional undertones and therefore, are one of the most effective tools for creating the “feel” of your brand. Images give businesses the ability to tell a story. As the changes in technology bring the internet ever closer to us, superior, strategic and expressive visual content is essential. WHY WORK WITH US? We think in terms of visuals, we look at images night and day and understand how to use them to our clients’ advantage. We are a team of photographers with a larger network of other photographers. Relying on our thorough understanding of this business, we choose and negotiate with the photographer best suited for your project. We streamline the process of creating original and effective photography by careful prior thinking and planning and by limiting the number of people being involved in the process to what makes sense for your project and to keep costs at bay. OUR SERVICES We offer seven layers of services. Each of them can be expanded or skipped, depending on our clients' indivudual needs. These include: 1. CRAFTING KEY MESSAGES We listen and learn about your company. We research and analiyze the competitive landscape. We look at what your competitors say and HOW they say it. We collaborate with you to refine your key messages based on your company's unique selling points. 2. CREATING CONCEPTS We collaborate with you on creating concepts that communicate your key messages and serve as the underlying ideas for the visuals. 3. DEVELOPING VISUAL CONCEPTS We develop and propose both the concept and the content for the imagery. 4. PLANNING PHOTOGRAPHY PRODUCTION We plan all aspects of the production, including selecting and hiring photographer, crew and talent. Budgeting, logistics and negotiating terms. 5. MANAGING PHOTOGRAPHY PRODUCTION We go out and shoot and manage all aspects of creating your images. 6. MANAGING DIGITAL POST PRODUCTION We process and edit your images to get the absolute best out of them and we do this based on your needs, whether it is for web use, print or anything else. 7. ADVISING ON IMAGE PLACEMENT We act as your corporate photo editors to ensure that images are used in the most effective way possible. |